Latest News RSS

Keeping you up to date with all our developments

CODA 2go, a new cloud based accounting offering, secures local channel representation

  • Major international software vendor launches cloud accounting service to Australian market

CODA, the UK headquartered award winning accounting software specialist, today launched CODA 2go, a cloud based accounting package to the Australian market.  Aimed at businesses from one user upwards, CODA 2go is the first accounting solution to be built entirely on Force.com, Salesforce.com’s leading cloud computing platform, and to seamlessly integrate with Salesforce CRM.

To support the company’s local push, local SaaS consultancy Sqware Peg has been announced as the first company to represent the product in Australia and New Zealand.  CODA 2go is looking to expand its relationships in the region and believes this partnership with Sqware Peg will enable it to extend its market reach in a way it could not have done on its own.

Jeremy Roche, CEO for CODA, said: “Our research shows that the Australian market is incredibly open to the concept of cloud accounting and managing their business accounts in a hosted environment so it makes perfect sense to us to bring CODA 2go to Australia. With our knowledge of financial management and accounting solutions and building on salesforce.com’s success in Australia, we are confident of the market opportunity open to us.”

“Local expertise and support are crucial for our success and we see great opportunity to work with Sqware Peg to exploit the appetite for hosted applications from those companies looking for an alternative to their legacy on-premise systems.”

CODA 2go is available for all businesses in Australia, but for those using Salesforce CRM as well it provides seamless integration allowing users make the most of customer relationships - from making initial contact to ensuring smooth accounting processes and accurate invoicing. It will help companies get insight into data from across customer services, sales and accounting, giving a complete view of the business position at a time when cash flow has never been more important.

Shawn Stilwell, CEO, Sqware Peg said: “We’re seeing a lot of demand from customers and prospects to run more of their business in the cloud, especially as they look to upgrade from legacy business software.  CODA 2go is a really attractive offering for them, bringing proven, enterprise class functionality and reliability to businesses of all sizes.”

With 96% of Australian businesses employing less than 20 staff*, CODA 2go will initially target the SMB market, but the product scales to meet the needs of larger enterprises. CODA 2go offers an additional choice for organisations looking for best of class financial management without the time and resource costs associated with more traditional on-premise implementations.

CODA 2go provides rich functionality for Australian businesses:

  • A complete accounting application; featuring general ledger accounting, user defined budgets and spreadsheet integration, full accounts receivable functionality allowing businesses to track the sales cycle from new lead through to payment, and accounts payable with full vendor management
  • Multi-currency and multi-company support; allowing organisations to manage accounts across different countries, divisions and companies
  • Support for global accounting and reporting requirements; meaning there are no concerns about meeting the specific reporting and tax legislation in Australia
  • Quick to implement; with no infrastructure to worry about, businesses can be up and running in hours/days
  • Scalable; meaning that no matter what size the business today or in the future, the product will be able to support the management of cash flows, debtors and creditors
  • Access anywhere; because CODA 2go is accessed via the cloud, businesses can access their accounts from anywhere that has an internet connection
  • Predictable license fee; with no infrastructure and maintenance fees to worry about, a business just has to pay a regular subscription based license fee
  • Robust and secure; because CODA 2 go is built on Salesforce.com’s Force.com platform, it comes with the same levels of assurance and security being enjoyed by the likes of Cisco and St George bank
  • Available to all; CODA 2go is available to salesforce.com customers as well as non-salesforce.com customers

A free 30 day trial is available from www.coda2go.com.au

Steve Lucas, senior vice president of Force.com and Alliances, salesforce.com said: “The Force.com platform provides a great opportunity for ISVs to build applications and services and create a frictionless route into new markets.  The power of the platform to deliver real-time functionality without the need for additional infrastructure makes for a compelling offering and it’s really reduced the barriers for CODA to launch into Australia.”

CODA 2go has already launched in the US and the UK markets where it has referenced customers and a very healthy pipeline. 


* According to Australian National Bureau of Statistics